Impact
Leaders
Programme
The first mini-MBA for Marketing & Sustainability together - because leading with purpose and winning with impact shouldn't be a solo sport.
Impact Leaders
WhatsApp Group
Stay connected between sessions. Share insights, ask questions, and keep the conversation going with your peers and the programme team.
This is a peer-to-peer learning experience. We are here to learn together and grow together as individuals and professionals. Every session will be guided by a mentor - another peer - who is there to provoke and create new thinking. No bullshit. Real insights. Practical knowledge.
It's the first-ever mini-MBA for Marketing and Sustainability together - because leading with purpose and winning with impact shouldn't be a solo sport.
We are here to support you throughout the programme. Reach out any time.
Technology
We use Zoom for all sessions. Please have your camera on and be ready to participate actively. Test your link in advance - join from desktop or via the app.
Recording policy
Sessions are recorded. The first 30 minutes (mentor talk) will be uploaded to Google Drive after each session so you can rewatch or catch up if you miss it.
Before your first session
"This is not a classroom. It is a trusted peer space."
The strength of this programme depends on openness, candour, and the willingness to share real challenges - not just polished answers.
Every session follows a peer-to-peer structured approach maximising time for conversation and exchange.
| 30 min | The Mentor - sharing insights and practical knowledge, followed by Q&A |
| 10 min | Cohort Reflections - discussing the session and practical takeaways |
| 10 min | The Work - reflecting on and evaluating creative examples together |
| 5 min | Challenges & Opportunities - personal reflection on what's holding you back or pushing you forward |
| 5 min | Wrap-Up - preview of next session |
Note: Some sessions are structured differently to allow time for group work presentations.
Across these 10 sessions, you'll work on an open brief from Carlsberg. No further guidelines - solve it however you want. Present it however you want. But you only have 1 minute.
Key Milestones
All sessions run 4:00–5:00 PM CET. Selected sessions include an additional hour of peer social time.
| Date | # | Session | Mentor |
|---|---|---|---|
| 28 Apr | 01 | Leading Between Worlds Leadership, Empathy & Shared Value | Thomas Kolster |
| 05 May | 02 | Beyond Purpose Theatre Purpose, Credibility & Measurement | Alessandro Manfredi (Ex-Dove) |
| 12 May | 03 | If People Don't Get It, Nothing Changes Creative Excellence & Storytelling | John Schoolcraft (Ex-Oatly) |
| 19 May | 04 | Trust Is Earned, Not Claimed Partnerships, Proof & Reputation | To Be Announced Soon |
| 26 May | 05 | Stop Acting as the Hero Customer Empowerment & Behaviour Change | Sadira Furlow (Tony's Chocolonely) |
| 02 Jun | 06 | What Really Matters: Killing the Noise Materiality, Focus & Strategic Choice | Simon Boas, Carlsberg Group |
| 09 Jun | 07 | Changing Behaviour Is the Job Nudging, Movements & Lifestyle Shifts | To Be Announced Soon |
| 16 Jun | 08 | Build It or It Doesn't Count Innovation, Product & Service Design | To Be Announced Soon |
| 30 Jun | 09 | Making Change Stick Organisational Change & Implementation | Dirk Voeste, Volkswagen Group |
| 07 Jul | 10 | Choose Your Legacy Integrated Leadership & Long-Term Impact | Virginie Helias, P&G |
We reserve the right to adjust speakers and session topics across dates, reflecting the dynamic schedules and seniority of our mentors.
0128 April 2026 · 4:00–5:00 PM CET + 1hr peer socialLeading Between Worlds: The Messy Middle Where Change Actually HappensLeadership, Empathy & Shared Value↓
Thomas frames the shift from CMO vs CSO to CMO + CSO, positioning impact leadership as a commercial, cultural, and strategic necessity - not a nice-to-have add-on.
0205 May 2026 · 4:00–5:00 PM CETBeyond Purpose Theatre: What Actually Holds Up Over TimePurpose, Credibility & Measurement↓
Details published ahead of session
Pre-reads, mentor information, and session materials will be shared with the cohort before this date.
0312 May 2026 · 4:00–5:00 PM CETIf People Don't Get It, Nothing ChangesCreative Excellence & Storytelling↓
Details published ahead of session
Pre-reads, mentor information, and session materials will be shared with the cohort before this date.
0419 May 2026 · 4:00–5:00 PM CETTrust Is Earned, Not ClaimedPartnerships, Proof & Reputation↓
Details published ahead of session
Pre-reads, mentor information, and session materials will be shared with the cohort before this date.
0526 May 2026 · 4:00–5:00 PM CETStop Acting as the Hero: Design for Participation, Not ApplauseCustomer Empowerment & Behaviour Change↓
Details published ahead of session
Pre-reads, mentor information, and session materials will be shared with the cohort before this date.
0602 June 2026 · 4:00–5:00 PM CETWhat Really Matters: Killing the Noise in MaterialityMateriality, Focus & Strategic Choice↓
Details published ahead of session
Pre-reads, mentor information, and session materials will be shared with the cohort before this date.
0709 June 2026 · 4:00–5:00 PM CETChanging Behaviour Is the JobNudging, Movements & Lifestyle Shifts↓
Details published ahead of session
Pre-reads, mentor information, and session materials will be shared with the cohort before this date.
0816 June 2026 · 4:00–5:00 PM CETBuild It or It Doesn't CountInnovation, Product & Service Design↓
Details published ahead of session
Pre-reads, mentor information, and session materials will be shared with the cohort before this date.
0930 June 2026 · 4:00–5:00 PM CETMaking Change Stick: Power, Politics, and the Reality of OrganisationsOrganisational Change & Implementation↓
Details published ahead of session
Pre-reads, mentor information, and session materials will be shared with the cohort before this date.
1007 July 2026 · 4:00–5:00 PM CETChoose Your Legacy: The Kind of Leader You Decide to BeIntegrated Leadership & Long-Term Impact↓
Details published ahead of session
Pre-reads, mentor information, and session materials will be shared with the cohort before this date.
All materials are in the shared Google Drive. Below is a consolidated reference for everything used across the programme.
Audiobook
A Warm
Thank You
This programme only works because of the people in the room. Each of you brings a unique perspective, a distinct set of challenges, and - most importantly - a genuine commitment to doing things differently.
We are deeply grateful that you've chosen to be part of this journey. The conversations you'll have, the ideas you'll challenge, and the connections you'll build over the next ten sessions are what will make this experience truly extraordinary.
Welcome. We can't wait to learn alongside you.
32 leaders. 10 sessions. One shared mission. Connect with your peers on LinkedIn.