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Climate: The Missed Creative & Effectiveness Opportunity
Climate doesn’t fail because people don’t care. It fails when brands make it abstract, worthy and boring.
In this session, we’ll explore what 11 years of effectiveness data (WARC 100) reveals about sustainability-led campaigns and how bold creativity turns environmental ambition into real commercial advantage.
When: April 9th
Time: 3 pm CET
Drawing on analysis of effectiveness cases from WARC and global campaign examples, Thomas will show that the strongest climate-led work isn’t driven by moral pressure but by creative clarity.
The data is clear: sustainability can outperform. But only when it’s translated into human value, distinctive creative, and emotionally compelling ideas.
This session focuses on how to unlock climate as a creative growth platform and create bold, commercially effective work.
A sharp, practical deep dive for marketers and agencies who want to turn environmental strategy into brand differentiation, cultural relevance, and measurable effectiveness in 2026.
Key Lessons
Understand what effectiveness data tells us about why some climate campaigns dramatically outperform others.
Unlock 5 creative levers that transform environmental strategy into bold, distinctive brand platforms.
Learn how to shift climate from compliance messaging to emotionally resonant storytelling.
Identify the sustainability narratives gaining traction — from empowerment and wellbeing to circular behaviours and future security.
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Join us on the 9th of April for our latest webinar.
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Get an unfair market advantage
Together with WARC and Cannes Lions, we have analyzed 10 years of WARC Rankings Effectiveness 100 data (2014-2024) to uncover how social and environmental sustainability campaigns have evolved, which categories and regions lead the way, and what makes these campaigns successful.
On average, 30% of the most effective campaigns globally included a social or environmental angle—ranging from 19 in 2015 to a peak of 39 in 2021. But what’s even more surprising was the consistency. Sustainability didn’t show up as a trend peaking and fading—it remained a steady force across the decade.
There it is, sustainability is a key to marketing effectiveness and you can learn how.
Get our report now