Build a brand that actually matters.
13 video lessons. 2-3 hours. Learn how to shift from purpose-washing to real behaviour change, and why most organisations are still getting it wrong.
You’ll learn:
How to stop talking about purpose and start proving it.
How to create behaviour change at scale, not just awareness.
Why the brands people actually care about think differently about marketing.
€299/year, best value. Or €27/month, cancel anytime.
(Students, NGOs, and job seekers: special rates available, contact us to learn more.)
This is for you if you’re a marketer, brand strategist, or sustainability lead who’s tired of campaigns that don’t move the needle.
“Most people don’t want better brands. They want a better life and a better world to enjoy it in. In this masterclass Thomas argues that if organisations want to succeed, they should start with what people need. It’s a great call to action for latent changemakers everywhere.”
Joanna Yarrow, Head of Sustainable & Healthy Living, IKEA
Masterclass sample: The Arrow towards a better you!