Latest Report
WARC Sustainability Report
Sustainability isn’t a trend. It’s an unfair market advantage.
13 years of data. The world’s most effective campaigns. One question: does sustainability actually work?
13 years of data. 1,300 campaigns analyzed. 1 in 3 addressed a social or environmental issue.
Download the full report here.
Listen to Thomas break down the findings on YouTube.
Tedx Talks
Three talks, one journey
What if climate guilt is the problem, not the solution?
This is my third time on a TEDx stage, and each talk has built on the last. In my first, I said you are the change. In my second, I said give a damn. Today, I'm questioning if the way we've been fighting climate has actually made things worse.
Watch the first two talks to see where this all started.
Listen to Thomas break down the findings on YouTube.
New Episode
Purpose Marketing: Episode 32
Missed Episode 32 live? Watch the full recording on YouTube. With EJ Schultz (Ad Age), we grade campaigns from a seafood brand to an electronics giant. See which ones actually understand purpose marketing.
Speaking
Next up: Riga and Istanbul
Thomas joins the Baltic Brand Forum in Riga (September 25) for conversations around distinctive brands, creativity and what it takes to stand out in a crowded world.
He returns to Sustainable Brands Türkiye in Istanbul (September 29-30), taking the stage and serving as Master of Ceremony with journalist Afşin Yurdakul, connecting ideas around trust, transformation and the future of brands.