Grow and Thrive with Our Keynotes and Training Programs
This year brings challenges and opportunities amid uncertainty—ranging from misinformation, geopolitical uncertainty to global warming and the power of AI. Staying ahead means embracing curiosity and courage!
Last year, we delivered over 50 keynotes and training sessions across the globe, from Kuwait to Chicago, partnering with brands like LinkedIn and Nivea.
Take charge of the change with our training and inspiration program. It’s built on the latest research and brimming with bold ideas. But this isn’t just about inspiration—it’s actionable, practical, and transformative. You'll gain concrete tools, real-world cases, and strategies to elevate your work, your brand, your leadership.
Our impact so far:
Delivered programs in over 80 markets worldwide
Conducted more than 500 keynotes and training sessions over the past decade
Partnered with global brands like P&G, Facebook, Corona, IKEA, adidas, and many more
“One of the most sought-after speakers worldwide I know”
“Thomas’s full-house session was a magical highlight for all attendees, and his voice resonated in the days that followed. ”
“Thomas’ ideas and insights on Goodvertising have brought us a different point of view of our 30-year journey to create brands that help consumers make more sustainable choices.”
Creative Reset 2026: Move People, Not Just Metrics
As the year winds down, many teams are asking: did our brand truly move anyone this year - or did we just move numbers on a spreadsheet? After two decades helping brands navigate sustainability, purpose, and meaning, I’ve seen how easily great intentions get lost in noise. Most brand efforts today sound the same: full of buzzwords, short on impact. It’s time for a reset.
The Creative Reset 2026 session is designed to reignite your team’s clarity and creativity — to refocus your brand on delivering real value in people’s lives, not just another campaign. People no longer buy into slogans or borrowed values. They buy into what your brand helps them do, feel, or become. When brands focus on enabling change — making life simpler, healthier, or more meaningful - they cut through the fatigue and become relevant again.
Key lessons:
Reflect on what truly created impact in 2025 — beyond the noise and metrics
Identify where your brand lost momentum or clarity
Learn how to turn complex messages (like sustainability or innovation) into everyday value for people
Discover The Arrow — a tool to realign your brand’s communication and actions around genuine human change
From insights to action:
You’ll receive our Creative Reset 2026 Playbook, including: Key team reflections and actionable next steps
Questions to ask yourself:
What meaningful role do we really play in people’s lives?
Where are we over-promising and under-delivering?
Are we helping people do something different — or just selling to them?
Get an unfair market advantage. Learn from the world’s most effective work.
Together with WARC and Cannes Lions, we’ve analysed a decade of the most effective campaigns globally. The most groundbreaking, effective campaigns succeed not by exploiting people’s fleeting desires, but by boldly addressing their deeper, more profound human needs. This is a final shut-up pill to the critics. The research proves that environmental and social initiatives are not mere trends but deliver an unmatched force in the marketplace like Dove’s . When sustained over time, these campaigns build meaningful and valuable brands. From the research, we have identified 10 creative levers that goes across the effective campaigns, you can put to work in your next campaign to get an unfair market advantage.
Key lessons:
Learn how to build, long-lasting meaningful brands
Learn 10 creative levers to unlock ground-breaking, effective work
Get a new perspective on what drives effectiveness
From insights to action:
Get the effectiveness report and the 10 levers
Questions to ask yourself:
Do you know what's driving the effectiveness of your campaigns today?
Do you have creative levers you apply today when developing your campaigns?
What's your view on sustainability? A responsibility? Or a possibility for growth?
How often do you discuss the connection between effectiveness and creativity?
Do you measure effectiveness and impact today?
Pass the steering wheel: Time to work with people not against them.
Most marketers are stuck in a mass-marketing mindset and engagement is failing. It’s time to change the way you look at value. Typically, value is created by making products or services that are marketed at people. It’s a product-centric view, ignoring people’s urge for creation, ambition and self-realisation. Everyone expects to have a say as they’re used to from social media or from selling their own products on Insta. When brands dare to turn people into active (co-)creators in the marketing mix, people grow, and the brand grows. Learn how you can turn people’s passion and creativity into engagement, growth and love for your brand.
Key lessons:
Learn how redefine how value is created through co-creation
Learn a new tool “The Wheel” to unlock new engagement, new growth
Get inspired by best practises from all over the world
From insights to action:
Get our report on Transformation and our tool “The Wheel”
Questions to ask yourself:
How important do you see customer-centricity to the success of
your business?
Do you find people are more or less engaged today?
What are you doing today that people could be doing?
Are there any processes or efforts across the marketing mix that
you, with advantage, can make people do?
How much opportunity for engagement does your current
campaigns offer?
Win with value, not values
Any sustainability or values-driven effort is becoming increasingly toxic and divisive. Sustainable marketing guru Thomas Kolster shares how two decades of championing sustainability hasn’t moved the needle significantly. Most brands are useless, because they don’t play a meaningful role in our lives. People are no longer buying pretend-to-be values or stupid marketing, but who brands can help them become; such as healthier or more climate conscious. When brands help people change, they become meaningful and authentic. It’s time to focus on delivering value, not values.
Key lessons:
Learn how to translate complex sustainability messaging into value
Learn a new tool “The Arrow” to build brands that truly create change in people’s lives
Get inspired by best practises cases and documented effectiveness
From insights to action:
Get our report on Purpose and winning with value and our tool “The Arrow”
Questions to ask yourself:
What meaningful role do you play in people’s lives?
Do you have a step-by-step plan for changing your customers’
behaviours?
Are your marketing activities today focused on sales or customer transformation?
Can you play an even greater role in people's lives?
Is your current purpose people-centric, transformative, specific,
active and operational?
The Multiplier Effect: When Sustainability Makes or Breaks Your Brand
In two decades, Thomas Kolster has never seen sustainability act as such a potent multiplier—or obliterator—of brand value. Ignore it, and it will break you. Harness it, and it will multiply everything you stand for.
While marketers are dazzled by AI, creators, and hyper-personalisation, sustainability is the real disruptor. It’s infiltrating the everyday: the price of groceries, the trust in leadership, soaring energy bills, even the climate people raise their kids in. Brands that treat it like a box-ticking exercise risk irrelevance. Brands that embrace it as an emotional driver of trust and belonging are reaping loyalty, advocacy, and growth.
In this provocative session, Kolster will showcase why sustainability has become the ultimate brand multiplier. From logo controversies that fuel stock jumps, to campaigns that turn outrage into equity, to CEOs whose credibility now hinges on their sustainability stance, the evidence is clear: sustainability isn’t marketing’s side note—it’s the deciding factor.
Key lessons:
Learn how sustainability multiplies impact across the marketing mix: identity, campaigns, leadership, and innovation.
Discover how to shift from greenwashing to brand transformation that inspires action.
Get the latest research proving why sustainability now makes or breaks brand reputation.
From insights to action:
Walk away with practical hacks to turn sustainability from a risk into a multiplier.
Questions to ask yourself:
Are you treating sustainability as compliance or as your growth engine?
Do your messages stir hearts—or just drown in ESG jargon?
Can you turn cultural flashpoints into lasting brand value?
Is your CEO’s stance multiplying trust—or detonating it?
When the dust settles, will your brand be multiplied—or broken?
Your topic?
We do a number of tailored workshops and keynotes and over the years have spoken on most topics in the intersection of marketing, sustainability and innovation from behaviour change to building purposeful brands.
Download the full PDF