Cut Through the Noise

COP31 Communication That Drives Value

Helping Turkish companies turn sustainability progress into stories of empowerment, relevance, and real customer value.

As COP31 arrives in Türkiye, businesses have a rare and powerful opportunity:
to show leadership at home – and internationally, connect more deeply with stakeholders and consumers, and turn sustainability progress into meaningful value.

In a noisy COP year, it’s easy to retreat into silence. But silence is not a strategy.
To stand out during COP31, Turkish companies need to communicate with clarity, credibility, and human relevance - focusing on the value they create for people, not just nice-sounding promises.

This workshop is designed for both B2B and B2C companies that want to:

- sharpen their sustainability narrative

- prioritise the right initiatives

- and tell compelling stories that empower customers, partners, and communities.

When companies communicate through value and outcomes, they cut through the COP noise and build stronger relationships across the ecosystem - from regulators and investors to customers and everyday citizens.

Practical:

The session can be online or preferably in-person.

We offer from 90 minutes to a full-day.

Can be internal or together with partners/suppliers such as an agency.

If language barriers, we do have Turkish speaking staff on the ground.

Key lessons: 

1. Communicate progress through value, not values

Learn how to express sustainability not as moral messaging, but as practical improvements that make people’s lives easier, healthier, safer, or more efficient — whether they’re consumers, clients, or supply-chain partners.

2. The COP31 opportunity: connect, not defend

Discover how to use COP31 as a platform for meaningful engagement, strengthening trust with customers, employees, policymakers, and industry peers.

3. Make your initiatives understandable and empowering

Learn to translate technical ESG work into stories that show people how your actions help them do something better or become something better.

4. Prioritise what matters with the “Impact Ladder”

Identify which initiatives truly create stakeholder value — and how to communicate them with clarity and confidence.

5. Learn from effective Turkish and global cases

See how brands turned sustainability work into positive stories of innovation, empowerment, and transformation.

From insights to action: 

You’ll receive the COP31 Communication & Priority Playbook, including:

-A refined, people-centric narrative

-A prioritised initiative map

-Storylines that communicate progress without overclaiming

-Messaging examples that turn sustainability actions into clear customer value

Questions to ask yourself:

1) What real value do our sustainability efforts create for customers, partners, or communities?

2) Are we silent because we’re unsure what to say or because we lack clarity on what truly matters?

3) Which initiatives are worth amplifying because they make people’s lives or businesses better?

4) Are we communicating outcomes — or only intentions?

5) How can we use COP31 to deepen relationships with stakeholders?

6) Do our stories help people feel empowered, informed, or capable of change?

7) If we had to explain our impact in one sentence, what would it be?