Together with WARC and Cannes Lions, we have analyzed 10 years of WARC Rankings Effectiveness 100 data (2014-2024) to uncover how social and environmental sustainability campaigns have evolved, which categories and regions lead the way, and what makes these campaigns successful.

On average, 30% of the most effective campaigns globally included a social or environmental angle—ranging from 19 in 2015 to a peak of 39 in 2021. But what’s even more surprising was the consistency. Sustainability didn’t show up as a trend peaking and fading—it remained a steady force across the decade.

There it is, sustainability is a key to marketing effectiveness and you can learn how.