Latest Report
WARC Sustainability Report
Sustainability isn’t a trend. It’s an unfair market advantage.
13 years of data. The world’s most effective campaigns. One question: does sustainability actually work?
13 years of data. 1,300 campaigns analyzed. 1 in 3 addressed a social or environmental issue.
Download the full report here.
Listen to Thomas break down the findings on Spotify.
Tedx Talks
Three talks, one journey
What if climate guilt is the problem, not the solution?
This is my third time on a TEDx stage, and each talk has built on the last. In my first, I said you are the change. In my second, I said give a damn. Today, I'm questioning if the way we've been fighting climate has actually made things worse.
Watch the first two talks to see where this all started.
Listen to Thomas break down the findings on YouTube.
New Episode
Purpose Marketing: Episode 33
Missed Episode 33 live? Watch the full recording on YouTube. With EJ Schultz (Ad Age), we grade campaigns from a seafood brand to an electronics giant. See which ones actually understand purpose marketing.
Speaking
Next up: Creativity 4 Better
Thomas joins Creativity 4 Better in Romania (November 12) to discuss actionable inclusion and real representation.
Find out more: creativity4better.com
Articles
Creativity’s commitment problem
"Everything is exciting at the beginning, but over time, the level of effort and care starts to dwindle, which is why most creatives are terrible at impact." - Thomas Kolster
Download the D&AD Trend Report 2026 to discover six trends shaping the creative industry, including Institutional Conviction, which analyses how corporations are taking real risks on problem-solving work with no guaranteed return.