Can advertising be a force for good?
As you’ve probably already figured out, ‘Goodvertising’ is a play on the words ‘advertising’ and ‘good’.
It’s about demonstrating how doing good for the world can also be good for business.
The impact brands have on the environment means that they are challenged with ways to act more responsibly.
And they need to do this whilst keeping their customers happy and maintaining profitability.
If that sounds like an impossible task, then this online Goodvertising course will show you how to do the right AND sustainable thing for your brand, your customers, your bottom line, and the planet too.
You’ll learn how to find your brand’s authentic self and put it into action both internally and externally through your marketing. You’ll also learn how to successfully respond to cultural movements, as well as how to measure your brand’s new success.
The course includes Cannes Lions-winning case studies from some of the world’s best brands, research from WARC, as well insights from the originator of the concept of Goodvertising, and best-selling author and all-around good chap, Thomas Kolster.
Upon completion, you’ll earn a certificate from Cannes Lions that you can proudly display on your CV or LinkedIn profile.
Why not start your journey to making the world a better place today?
Can advertising be a force for good?
As you’ve probably already figured out, ‘Goodvertising’ is a play on the words ‘advertising’ and ‘good’.
It’s about demonstrating how doing good for the world can also be good for business.
The impact brands have on the environment means that they are challenged with ways to act more responsibly.
And they need to do this whilst keeping their customers happy and maintaining profitability.
If that sounds like an impossible task, then this online Goodvertising course will show you how to do the right AND sustainable thing for your brand, your customers, your bottom line, and the planet too.
You’ll learn how to find your brand’s authentic self and put it into action both internally and externally through your marketing. You’ll also learn how to successfully respond to cultural movements, as well as how to measure your brand’s new success.
The course includes Cannes Lions-winning case studies from some of the world’s best brands, research from WARC, as well insights from the originator of the concept of Goodvertising, and best-selling author and all-around good chap, Thomas Kolster.
Upon completion, you’ll earn a certificate from Cannes Lions that you can proudly display on your CV or LinkedIn profile.
Why not start your journey to making the world a better place today?
