Short on time? This free compact edition gives you the core ideas of The Hero Trap in a quick, focused read.
Brands have spent years trying to be the hero by saving the planet, fixing society and shouting about their purpose. People aren't buying it. In The Hero Trap, marketing activist Thomas Kolster explains why the "hero brand" model backfires and what works instead: putting people at the centre and helping them become the heroes of their own change.
In this compact edition you'll get:
– Why purpose-led marketing so often ends in cynicism and distrust
– The shift from brand-as-hero to brand-as-enabler
– Practical principles for building brands people want to take part in
Download it free and start reading today.
Short on time? This free compact edition gives you the core ideas of The Hero Trap in a quick, focused read.
Brands have spent years trying to be the hero by saving the planet, fixing society and shouting about their purpose. People aren't buying it. In The Hero Trap, marketing activist Thomas Kolster explains why the "hero brand" model backfires and what works instead: putting people at the centre and helping them become the heroes of their own change.
In this compact edition you'll get:
– Why purpose-led marketing so often ends in cynicism and distrust
– The shift from brand-as-hero to brand-as-enabler
– Practical principles for building brands people want to take part in
Download it free and start reading today.