The Wheel is a transformative workshop tool designed to help brands shift from a traditional, product-centric approach to a customer-driven model. It guides brands through the process of engaging customers as active participants—co-creators, collaborators, and promoters—rather than passive consumers.
By embracing the principles of self-realisation and engagement, The Wheel encourages brands to unlock new growth by empowering their customers. This workshop sheet provides actionable insights and strategies to help brands integrate customer creativity into their marketing mix, fostering deeper connections and long-term loyalty.
Take your marketing to the next level
The Wheel is a transformative workshop tool designed to help brands shift from a traditional, product-centric approach to a customer-driven model. It guides brands through the process of engaging customers as active participants—co-creators, collaborators, and promoters—rather than passive consumers.
By embracing the principles of self-realisation and engagement, The Wheel encourages brands to unlock new growth by empowering their customers. This workshop sheet provides actionable insights and strategies to help brands integrate customer creativity into their marketing mix, fostering deeper connections and long-term loyalty.
Take your marketing to the next level